Promote your brand at a Student Lock-In®

Forget fresher’s fayres -  The Student Lock-In® is without a doubt the most engaging way to interact with the student market, offering the chance to promote your brand to thousands of students from  numerous universities and colleges across all academic years all in one place.

As the biggest student event in the UK, it is highly regarded by students nationwide, with many attending multiple events. By continuing to offer the most exclusive discounts, crazy giveaways, unmissable competitions and a range of engaging promotional activity, we attract more and more students to our events year on year. 




These events offer a fantastic opportunity to any brand or company looking to increase their brand awareness, collect student data and expand their current customer base, with Total Students offering a range of options to suit your needs and budget. 

Promotional clients for the Student Lock-In® have included everything from food and drinks companies, nightclubs and bars to radio stations, letting agents, recruitment companies, driving schools and gyms.

If you think your company could benefit from a promotional space at one of our events, please do not hesitate to contact us and we will help you to make the most of this opportunity.

For Student Lock-In® events we emphasise the importance of providing compelling content alongside the promotions themselves, and so we encourage brands to include this within their activity. The most interactive and generous campaigns are always the most popular with students, with some of the best including brand mascots, DJ’s and performances, free samples and giveaways.

On an even bigger scale, previous events have featured zorbing, a walk on piano, surf simulators and ball pits, all of which were huge hits with the students, so our advice is to be as creative as possible!

If you are interested in attending one of our events to promote your brand, please contact our sales team on 029 2064 7007 or




Vitamin Water sampled 1250 people from approximately 15,000 students, and sold 22 cases within 2.5 hours!

“The events gave us a great platform to work with our core target audience. Total Students are like us - passionate about what they do but also flexible in their approach. We gleaned great success from the Lock-ins and would look to take part again. We loved your energy and commitment for both parties to succeed. Thank you guys.”

Rich – Regional Manager – Glacéau Vitamin Water



Event Sponsorship & Official After-Party Sponsorship

Total Students offer numerous opportunities to include your logo or brand name on promotional materials and marketing at the Student Lock-In® events, including options to sponsor stages, DJ’s and live acts on the night, and even the event as a whole. It is also possible to organise and promote an official after-party alongside a Student Lock-In® event, to entice the thousands of students who visit the Lock-Ins to your venue once the event itself is over.

For more information regarding sponsorship, please contact our sales team.






 Student Marketing

Total Students is a UK wide student marketing company with one of the largest current student databases in the country, and is behind the largest student shopping events in the UK – The Student Lock-In®. Total; Students’ website is the UK’s largest student ticketing and events website, selling tickets for more student events than any other student website.

We have a nationwide promotional network including our own branded university reps and partner promoter companies. Using this network, we can distribute promotional products and materials to students nationwide and co-ordinate effective marketing campaigns.

Click here to contact Total Students to discuss other marketing and promotional activities. Whatever the campaign, if you wish to target students, we have the solution.